Sure the new iPhones are exciting, but get a load of the Apple Watch 5

(Image credit: Apple)

Earlier this week Apple launched three new iPhones at its highly anticipated event in California. They might be the best camera phones we've seen, but we'd like to draw your attention to another device for a moment. The announcement attracting a lot fewer headlines is the new Apple Watch. It may not have three cameras in the shape of a fidget spinner, but the Apple Watch 5 packs some standout new features.

First and foremost, this new model will tell the time, all the time. Don't underestimate the significance of this. Until now, due to battery life issues, Apple Watch screens would automatically shut off when they thought you weren't looking at them. If you managed to catch your device unawares, you had to jiggle your wrist around to get the screen to light up. Not ideal. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.