Christopher Nolan forced to back-pedal on Tenet movie logo

Tenet logo
(Image credit: Warner Bros)

When the highly mysterious (cough...confusing) trailer for Christopher Nolan's latest film arrived in December, it was accompanied by a simple yet effective logo, with the final two letters of the palindromic title flipped upside-down. While this has led to various fan theories about a symmetrical structure for the film itself, the real mystery is how the studio managed not to spot that its logo already existed.

Ensuring that your logo isn't easily mistaken for another is one of the fundamental rules of our logo design guide (which it seems Warner Bros would do well to read). After the trailer was released, a bicycle company named Tenet Components posted to Instagram, complaining about the "apparent negligence" of the logo's similarity to its own:

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.