Why are brands of today so bland?

Ask anybody to name the 'golden age' of advertising, and they're likely to pick a decade between the 50s and 70s. But are brands of today really markedly blander than those of yesteryear?

We recently spoke to Teemu Suviala, Global Chief Creative Officer at the world’s largest brand and design agency, Landor & Fitch, about how he believes high levels of uncertainty, change and upheaval in the world have left most brands are afraid to show any real character, or take risks, for fear of appearing to be imperfect.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.