Baseball team rebrands to look like…a fish producer

When revamping a logo, it can be tempting to go for a more modern look, which is often interpreted to entail stripping things down to create something simpler and more abstract. But that can be a risky strategy – especially when it comes to messing with sports fans' much-loved mascots. The Canadian baseball team the Winnipeg Goldeyes has just learned that the hard way, revealing a radical new look to widespread horror from fans.

The team's waved goodbye to its longstanding cartoon angry fish logo for an altogether sleeker design. Such an update might have worked just fine for many brands, but it just doesn't seem to say baseball like the old logo did. And fans don't like it at all (see our golden rules for logo design to avoid similar pitfalls with your own work).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.