New Wasps rugby logo gets a stinging response from fans

Wasps logo
(Image credit: Wasps)

Another sports team logo update; another case of fan fury. Wasps rugby club has unveiled an "evolution" of its logo – and fans hate it. The new identity is intended as part of the Coventry-based club's attempt to bring its different teams together under one brand. It will be used by the men’s and women’s rugby teams, the netball team, the academy and Acton-based amateur rugby club Wasps FC.

The logo will appear on kits, digital channels and at the Coventry Building Society Arena – much to fans' displeasure. See our guide to everything you need to know about logo design to avoid such pitfalls in your own designs.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.