Xbox gamers, you really don’t want to look at Microsoft’s new poster

Xbox Red Ring of Death poster next to an Xbox 360
(Image credit: Microsoft/Future owns)

We've seen some offensive designs in our time, but this might just be the most upsetting, traumatising, and downright distressing piece of print we've ever seen. If you're a gamer, that is. An Xbox gamer, specifically. One who owned 2005's Xbox 360, and experienced perhaps the most infamous hardware fault of all time. If all of the above conditions apply to you (as they do to us), we can only apologise.

Yes, Microsoft has seen fit to release a $25/£19.95 poster commemorating the 'Red Ring of Death', the error no gamer ever wanted to see. That red ring meant one thing: your console was dead. And it appeared far more often than it should have. So, releasing a poster to celebrate it is quite the ballsy move from Microsoft – but hey, plenty of the best print ads of all time are nothing if not provocative. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.