The pro’s guide to packaging design

As any student of packaging design would say, I feel like we are finally in a golden age for this area. Designers today are focusing on issues beyond the protective qualities of packaging, to incorporate sustainability, interactivity, second life and beauty in a way that has never been done before.

Yes, there have been periods responsible for beautiful packaging. Vintage Coca-Cola crates, Ladurée macaron boxes, mid-century Westinghouse bulb containers – these are all timeless examples of packaging. But nothing is as beautiful and harmonious as what is being created today, and with the incorporation of smart tech into the industry, I can’t wait to see what will happen in the future.

At Design Packaging, our focus is luxury and prestige retail packaging, where the packaging is secondary to the product. The aim of our work is to infuse a brand’s DNA into the product unboxing process, sometimes by creating suspense, mystery, or even humour.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.