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Pumped-up packaging for Nike Air sneakers

nike air packaging

It's certainly inventive but does it beat the classic shoe box design?

Packaging design for shoes and sneakers hasn't really changed much over the years. We're normally presented with a cardboard box and if we're lucky enough, it'll come with an embellishment or quirky aspect to make the brand stand out.

Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin based agency Scholz & Friends - who packaged a diver's watch in a bag of water - came up with a brand new, reimagined packaging design for their favourite trainers.

Very much taking the 'Air' aspect into account, the team have placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping. Inventive and original but does it beat the classic show box design?

nike air packaging

See more work from Scholz & Friends on their website.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.