The advertising posters that think they're street furniture
These inventive posters for IBM aren't just for looking at - they also double as a seat, a shelter, and a ramp
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Whether you're creating billboards, print ads or TV commercials, increasing competition for consumers' eyeballs means advertising is having to become more inventive. And French advertising agency Ogilvy France has done just that and more in this campaign for tech giant IBM.
Not only do these outdoor posters grab attention with eye-catching, colourful statements, they also provide a second, practical use. Created as part of IBM's 'People for Smarter Cities' ethos, they double as a shelter, a seat and a ramp.
Adding something as simple as a curve really gives these one-off posters a practical and inventive edge. Let's hope they'll inspire a whole host of new ideas when it comes to street advertising.
See more inspirational advertising over on the Ogilvy France website.
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Have you seen an inspiring poster series? Let us know in the comments box below!
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.
