The advertising posters that think they're street furniture

Inspiration
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These inventive posters for IBM aren't just for looking at - they also double as a seat, a shelter, and a ramp

Whether you're creating billboards, print ads or TV commercials, increasing competition for consumers' eyeballs means advertising is having to become more inventive. And French advertising agency Ogilvy France has done just that and more in this campaign for tech giant IBM.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.