The advertising posters that think they're street furniture

Inspiration
By
published

These inventive posters for IBM aren't just for looking at - they also double as a seat, a shelter, and a ramp

Whether you're creating billboards, print ads or TV commercials, increasing competition for consumers' eyeballs means advertising is having to become more inventive. And French advertising agency Ogilvy France has done just that and more in this campaign for tech giant IBM.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Related articles