There have been some incredible examples of packaging (opens in new tab) over the past few months, with many top brands bringing out limited edition designs to entice new customers and please old ones. Evian (opens in new tab) are one such brand that continue to offer up new bottle designs.
This latest was crafted by fashion designer Elie Saab (opens in new tab) who features her signature intricate lace patterns - seen on his famous embroidered wedding gowns. Taking on a feminine approach, the bottle looks as elegant as ever.
Although it may look somewhat simple, the bottle took 26 sketches, 17 prototypes and four months to test and finish. The lace pattern itself was also designed specifically with the bottle in mind.
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What do you make of this limited edition bottle? Let us know in the comments box below!