Coca-Cola hasn't become one of the world's top brands (opens in new tab) without a keen attention to design detail, particularly its logo design (opens in new tab) and clever use of colour in branding (opens in new tab). But possibly even more iconic than these is the iconic 'couture' shape of the classic Coke bottle.
So why mess with it? Well, as far as we know Coke isn't - but that's not going to stop other designers coming up with interesting new design concepts for the world's most popular soda brand. And one that's especially caught our eye is the 'male' and 'female' concept created by French industrial designer Clément Boutillon (opens in new tab).
Boutillon's designs were inspired by the shape and the differences between Coca-Cola Zero and Coca-Cola Light, he says, and describes them as 'giving femininity back to the Light bottle' and producing a 'Zero bottle with masculine lines'.
It's an intriguing take on an iconic product design, and Boutillon has also created a striking red, conical design concept for packaging that would encase the bottles. Do you think it works?
See more the designs in more detail on Clément Boutillon (opens in new tab)'s website.
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What do you make of this design concept? Let us know in the comments box below!