New 'male' and 'female' designs for Coca-Cola bottles

cola bottle concept

A red outer packaging (centre) along with 'male' (2nd and 4th) and 'female' (1st and 3rd) bottles

Coca-Cola hasn't become one of the world's top brands without a keen attention to design detail, particularly its logo design and clever use of colour in branding. But possibly even more iconic than these is the iconic 'couture' shape of the classic Coke bottle.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.