New 'male' and 'female' designs for Coca-Cola bottles

cola bottle concept

A red outer packaging (centre) along with 'male' (2nd and 4th) and 'female' (1st and 3rd) bottles

Coca-Cola hasn't become one of the world's top brands (opens in new tab) without a keen attention to design detail, particularly its logo design (opens in new tab) and clever use of colour in branding (opens in new tab). But possibly even more iconic than these is the iconic 'couture' shape of the classic Coke bottle.

So why mess with it? Well, as far as we know Coke isn't - but that's not going to stop other designers coming up with interesting new design concepts for the world's most popular soda brand. And one that's especially caught our eye is the 'male' and 'female' concept created by French industrial designer Clément Boutillon (opens in new tab).

Boutillon's designs were inspired by the shape and the differences between Coca-Cola Zero and Coca-Cola Light, he says, and describes them as 'giving femininity back to the Light bottle' and producing a 'Zero bottle with masculine lines'.

It's an intriguing take on an iconic product design, and Boutillon has also created a striking red, conical design concept for packaging that would encase the bottles. Do you think it works?

cola bottle concept

cola bottle concept

cola bottle concept

See more the designs in more detail on Clément Boutillon (opens in new tab)'s website.

Like this? Read these!

What do you make of this design concept? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.