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New 'male' and 'female' designs for Coca-Cola bottles

cola bottle concept

A red outer packaging (centre) along with 'male' (2nd and 4th) and 'female' (1st and 3rd) bottles

Coca-Cola hasn't become one of the world's top brands without a keen attention to design detail, particularly its logo design and clever use of colour in branding. But possibly even more iconic than these is the iconic 'couture' shape of the classic Coke bottle.

So why mess with it? Well, as far as we know Coke isn't - but that's not going to stop other designers coming up with interesting new design concepts for the world's most popular soda brand. And one that's especially caught our eye is the 'male' and 'female' concept created by French industrial designer Clément Boutillon.

Boutillon's designs were inspired by the shape and the differences between Coca-Cola Zero and Coca-Cola Light, he says, and describes them as 'giving femininity back to the Light bottle' and producing a 'Zero bottle with masculine lines'.

It's an intriguing take on an iconic product design, and Boutillon has also created a striking red, conical design concept for packaging that would encase the bottles. Do you think it works?

cola bottle concept

cola bottle concept

cola bottle concept

See more the designs in more detail on Clément Boutillon's website.

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What do you make of this design concept? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.