Putting the U in UX: users and understanding

The debate over precisely what UX is will continue for a while yet. To this marketer, it's simple: UX is the user's experience of interacting with a brand online. Understanding users is vital.

The marriage of marketing and design in UX has had its difficulties. Marketers who attempt to impose offline strategies on their digital propositions find out what UX really means the hard way, but UX has also benefitted from tried and tested techniques in user insight.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.