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Nike says goodbye to Tiger Woods in classy final ad

By Natalie Fear published

It’s the end of an iconic era.

Nike's new Wemby logo is out of this world

By Joseph Foley published

The Alien has landed.

5 of the best Nike x Tiger Woods ads

By Natalie Fear published

The most iconic adverts from a dream collaboration.

Somehow, I don't hate Nike's new jacket-tent hybrid

By Natalie Fear published

Points for style and function.

Nike asked Skiman to change its logo

By Joseph Foley published

It told them to go jump, man.

Nike has no excuse for this NBA shirt design fail

By Joseph Foley published

The iconic Jumpman logo isn't universally loved.

Nike's NFT controversy shows the risk of jumping on passing trends

By Joe Foley published

Now it's being sued.

Indignant England fans give US flag a Nike makeover

By Joseph Foley published

"Stick to putting a tick on the old plimsolls."

Why I'm not surprised AI was involved in Nike's latest advert

By Rosie Hilder published

It's the done thing these days.

Anta's new Kyrie Irving logo divides fans

By Joseph Foley published

It has a deep meaning, but it's not the OG.

The new Umbro logo is a powerful tribute to a 100-year legacy in sport

By Joe Foley published

Umbro is as iconic as Nike or Adidas.

Tiger Woods turns his back on his old logo

By Daniel John published

He insists he doesn't want the Nike design back.

New England football kit gets a "modern twist" (and it's not going down well)

By Natalie Fear last updated

Don't touch the flag!

Tiger Woods' new logo has a genius hidden meaning

By Natalie Fear published

Sun Day Red combines legacy and luxury.

From Apple to Nike, I’m mesmerised by these hypnotising chrome logos

By Natalie Fear published

You can create your own with Paper’s latest tool.

"A costume born of patriarchal forces": athletes slam 'sexist' Nike kit

By Natalie Fear published

Men's sport always gets more coverage.

3 lessons learned from Nike, adidas and their competitors

By Carl Ronander published

Surrounded by runners? The brands are doing something right.

How to become unforgettable: Iconic brands decoded

By Jem Saka published

We dissect the likes of Apple, Louis Vitton and Liquid Death.

Tiger Woods is ready to ruin his new logo design

By Natalie Fear published

Sun Day Red is made to evolve.

Angel Reese’s new Reebok logo drips with class

By Natalie Fear published

The WNBA star has praised the design.

The 19 best sports logos of all time

By Tom May last updated

These famous sports logos represent the joy and passion of fans around the world.

Can you get more than 1 out of 16 in this impossible logo design quiz?

By Joe Foley published

This must be the most overused shape in graphic design.

The best NBA logos: 10 basketball teams that nailed branding

By Tom May last updated

Bringing joy to b-ball fans across North America, these are the best NBA logos in the league.

A day in the life: illustrator Sam Taylor

By Rosie Hilder published

The illustrator reveals his dream client, plus how he deals with artist's block and quiet periods.

Tyrese Haliburton’s new logo just dropped in the coldest way possible

By Natalie Fear published

The NBA player clapped back at haters in style.

From Apple to Nike: the brands that fight the most online – and who's winning

By Daniel John published

New study shows who's beating who on social media.

"Challenging moments made me who I am," says Henn Kim

By Rosie Hilder published

The Normal People illustrator tells us about her new memoir.

These Pepsi x Shaq sneakers have a ridiculous hidden feature

By Natalie Fear published

And they only come in a size 22.

Puma pounces on Tiger Woods' logo design in new lawsuit

By Daniel John published

The golfer has a "target on his back" over Sun Day Red design.

5 times brands got International Women's Day right

By Natalie Fear published

It's harder than you think.

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