Upon first glance, you may think these cute animal illustrations are crafted from psychedelic shapes. However, look a little closer and you'll see that they are in fact moulded using their own names, using a clever typography technique. Meet the Word Animals (opens in new tab)...
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The series was created by British/Australian graphic designer Dan Fleming (opens in new tab), who specialises in brand identity and logo design. Having only worked in the industry for four years, we must say we're mighty impressed with his work.
The identity of the Word Animals is comprised of a hand written mark and a broad colour palette that matches the visual style of the designs. The 'Crocodile (opens in new tab)' Word Animal will feature in Dan Fleming's inaugural logopond book (opens in new tab). You can see the rest of the Word Animals (opens in new tab) on the site devoted to the project.
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Have you created a typography focused project you'd like to share with us? Let us know in the comments box below!