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Kinetic typography shines in new Coldplay video

Kinetic typography (opens in new tab) is used in all sorts of creative outlets. Providing a beautiful and inspiring way to showcase stellar fonts, the animation technique brings words to life. One such inspiring example comes from this new video for Coldplay's latest single 'Atlas (opens in new tab)'.

Set to feature on the Hunger Games: Catching Fire (opens in new tab) soundtrack, the lyric video was created by New York-based agency Blind Pig (opens in new tab) - sister company to Absolute Post (opens in new tab) - in collaboration with creative agency Hugo & Marie (opens in new tab). The team effort has executed one of the best uses of kinetic typography we've come across in a while.

Directed by Mario Hugo (opens in new tab), the illustrations are largely based around the celestial sky map and myth by Micah Lidberg (opens in new tab). Animation creative directors Ric Comline (opens in new tab) and Jonny Bursnell (opens in new tab) ensured that the video would be a seamless animation sequence, with both agencies providing gorgeous inspiration.

See more work from Blind Pig over on their website (opens in new tab).

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Have you seen an inspiring use of kinetic typography? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.