15 weird and wonderful uses for Helvetica

Helvetica, the typeface so iconic that they even made a movie about it, is often accused of being a boring and obvious choice. But it doesn't have to be that way. Here we present examples of typography-obsessed creatives who have taken the iconic sans-serif typeface and done something very different with it...

01. Helvetica - the perfume

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.