Helvetica typeface gets its own beer
Sasha Kischenko uses the popular sans-serif typeface to create this simple but beautiful concept packaging design for Swiss beer.
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Students are renowned for like a beer or two. So we weren't surprised to learn that this cool new packaging design was a school project, designed by Sasha Kischenko at the British Higher School of Art and Design.
Tasked with creating a package design using typography only, Kischenko opted to develop a concept for beer from Switzerland's historical Helvetic republic - so the typeface was an obvious choice.
The sophisticated design centres around a large digit informing you of the alcohol percentage, with a small Swiss Cross logo in the top right. Can colours, silver and black, correspond to lager or stout respectively. A simple but beautiful concept, we could see this product in the hands of many a student if it were ever to become a reality!
[via Design Taxi]
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Have you seen any cool packaging designs recently? Let us know in the comments!
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