Everyone has their favourite typography design - and what is typography if it's not something that combines communication with passion? New York based designer Albert Son (opens in new tab) loves Helvetica so much that he decided to embark on a personal typography project. Here, he has created branding for an imagined Helvetica Hotel and it's really rather wonderful.
"Essential themes of the branding is based on the attributes of the typeface, which is neutral, clean, simple," Son explains. "As it's most beautiful when it's by itself, focus of the overall branding was on keeping everything simple and clean in terms of typography as well as use of colours".
There's plenty of hotel products reimagined in the 'Helvetica' way, including business cards, shampoo bottles, letterheads and tote bags. Clean, crisp, simple and fresh, we'd certainly stay at the Helvetica hotel any time!
See more work from Albert Son over on Behance (opens in new tab).
Like this? Read these!
- Free tattoo fonts (opens in new tab) for designers
- Create a perfect mood board (opens in new tab) with these pro tips
- The ultimate guide to logo design (opens in new tab)
What do you think of this hotel branding? Let us know in the comments box below!