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Love Helvetica? Now you can smell like it too

Helvetica perfume

A modernist perfume for any Helvetica font fan

We know some of you out there have a thing for typography and more often than not, a special place in your heart for your favourite font. Here, Oakland based creative collective Guts and Glory have created something rather special for Helvetica fans.

Helvetica: The Perfume was inspired by the modernist font, with the collective calling the new product 'the ultimate modernist perfume'. There's even a 24k gold printing on the bottle to make it look more exclusive and luxurious.

The collective have stuck to the 'neutral' stance of the font and created a perfume with no smell whatsoever. At $62 a bottle, this is a product for die-hard Helvetica fans only.

Helvetica perfume

Helvetica perfume

Helvetica perfume

Helvetica perfume

[via Design Taxi]

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.