We know some of you out there have a thing for typography and more often than not, a special place in your heart for your favourite font. Here, Oakland based creative collective Guts and Glory (opens in new tab) have created something rather special for Helvetica fans.
Helvetica: The Perfume (opens in new tab) was inspired by the modernist font, with the collective calling the new product 'the ultimate modernist perfume'. There's even a 24k gold printing on the bottle to make it look more exclusive and luxurious.
The collective have stuck to the 'neutral' stance of the font and created a perfume with no smell whatsoever. At $62 a bottle, this is a product for die-hard Helvetica fans only.
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Would you buy this helvetica perfume? Let us know in the comments box below!