Playful website lures punters to boutique shop

Howkapow website design

Three years after first opening its virtual doors, boutique online shop Howkapow has unveiled a fresh, playful new website, created by Bristol-based web designers Hype & Slippers.

Over a period of five months, the Hype & Slippers team collaborated with Howkapow founders Cat and Rog How, to create an offering that better aligns Howkapow with its bright, upbeat brand values.

Custom-made dioramas

In order to showcase its wide range of products, Howkapow commissioned still life, prop stylist and art director photographer Luke Albert to shoot shot photographs of custom-made paper-cut-outs or dioramas to showcase the company's hero range.

"Our new-look website has been a labour of love and we couldn't be more pleased with the results," says Cat How. "We wanted to create a space that better demonstrates the playful nature of Howkapow and the wonderful kaleidoscope of more than 400 homewares, kitchenwares, lighting, prints, jewellery, accessories and stationary we now sell.

"With the assistance of Hype and Slippers and Luke Albert - not to mention all the brilliant designers whose wonderful handiwork we are delighted to stock, the site is now truly reflective of who and what we are about: 'Stand-out smile-inducing style'."


Liked this? Read these!

Have you seen any inspirational examples of web design recently? Let us know in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.