The difference between good design and great design is the emotional response from the user. Web interfaces must go beyond usability to tell stories, but this requires a sharp skillset to master the visual subtleties.
The Visual Storyteller's Guide to Web UI Design (opens in new tab) explains everything a designer needs to know to design websites with rich narrative. This book is available free to download from the prototyping app UXPin (opens in new tab), as part of their free design library (opens in new tab).
In 68 pages, this ebook explains its advice with analyzed examples from 29 companies including Tesla, Fitbit, Microsoft, Squarespace, Foursquare, and more. It covers such topics as:
- How to design sites to lure people into long-term engagement
- The 3 types of storytelling imagery — iconic, symbolic, and indexical — and how to apply each to web UI design
- How to use illustrations, mascots, rich backgrounds, and gamification to immerse users in the UX
- How to create and execute “visual game plan” beforehand
- Analysis of different styles of visual storytelling, and which one works best for certain projects
- How to develop your own personal visual style
- Interactive design techniques for web storytelling
It's worth checking out and reads fairly quickly since it's example-driven. Download this free ebook now. (opens in new tab)
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