London hoteliers offer a quirky online experience

The Hoxton is a chain of hotels based in London, with further establishments opening in New York, Paris and Amsterdam in 2016. Its website does a great job of communicating the fun and quirky nature of the hotels through the use of beautiful lifestyle photography, video, bold typography and a vibrant, energetic colour palette.

Within the overarching branding, each hotel is allowed to have its own personality. The Holborn is presented in greyscale, while Shoreditch is shown in muted hues.

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