Why you should be using Lean style guides

Let's say you want to enhance a company's reputation. Or perhaps you'd like to get more done by streamlining project design and development. Maybe you're looking to do better work by improving a site's user experience. In any of these cases, conventional style guides are likely to enter the picture.

Style guides are massively important for brands of all sizes. Without them, a band of hundreds of employees would never be able to communicate a single visual identity. But style guides aren't always useful. At least, not in their current form.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.