Revealed! How creative agencies get their names

Where do creatives agencies' names come from? This enlightening infographic from Cargo Collective explains all...

Where do creative agencies get their names from? Rob and Joe of Cargo Collective decided to analyse the names of some well-known agencies and work backwards, to create this impressively complex Taxonomy of Advertising Agency Names.

As the chart illustrates, agencies draw their naming inspiration from a range of sources, from the names of the founders to countries and planets, all way through to abstract concepts and biblical references.

Click on the image to see the hi-res version

Does your agency's name fit into Rob and Joe's taxonomy, or do they need to add more categories? Take a closer look at the infographic (click the image above to see the high-res version) and find out!

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