Yesterday Medium rebranded as Medium 2.0, which includes a new logo that got designers talking.
The new Medium 2.0 includes a new logo
Over the last three years, online publishing platform Medium has been a fantastic way for writers to increase their portfolio, as well as helping readers to curate content based on topics that interest them the most. Yesterday saw the launch of Medium 2.0, a redesign introduced across web and mobile.
Part of the rebrand is a new logo design that Medium CEO Ev Williams says "better reflects the depth of perspective you can find on Medium. It also just looks cool."
The old Medium logo had a blocky, serifed typeface
Cool or not, it's certainly got designers talking online. Medium's old logo, a chunky serifed wordmark, was seen as straightforward and effective, and was generally liked by users.
The new logo still focusses on the capital 'M', but this time it has an extra dimension and more of a geometric shape. Medium art director Erich Nagier describes is as a "delightful game or a deeply satisfying puzzle."
The revamp has certainly delighted some online design critics...
Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
