Helvetica typeface gets its own beer

Sasha Kischenko uses the popular sans-serif typeface to create this simple but beautiful concept packaging design for Swiss beer.

Students are renowned for like a beer or two. So we weren't surprised to learn that this cool new packaging design was a school project, designed by Sasha Kischenko at the British Higher School of Art and Design.

Tasked with creating a package design using typography only, Kischenko opted to develop a concept for beer from Switzerland's historical Helvetic republic - so the typeface was an obvious choice.

The sophisticated design centres around a large digit informing you of the alcohol percentage, with a small Swiss Cross logo in the top right. Can colours, silver and black, correspond to lager or stout respectively. A simple but beautiful concept, we could see this product in the hands of many a student if it were ever to become a reality!

[via Design Taxi]

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