Mindblowing VFX stretches the limits of human imagination

By Creative Bloq Staff
( 3D World )
published

GE unveils the latest TV commercial in its ongoing Imagination at work campaign from BBDO New York.

MJZ's Dante Ariola (opens in new tab), BBDO (opens in new tab), New York and Method Studios (opens in new tab) recently unleashed their inner child in this new spot for General Electric (GE). 'Childlike Imagination' depicts a little girl envisioning all the amazing things her mom makes as a GE employee.

And she certainly has a creative mind. Among her ideas are aeroplanes as birds, a cool submarine and trees that come to life, meaning Method Studios really had it's work cut out.

The feature-level VFX are incredibly impressive and serve the narration of the spot perfectly. The opening shot of a beautiful, big moon, which quickly moves beneath the waves to shine a light on underwater fans, being a prime example.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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