Epic XBox One ad invites you to a new generation of gaming

By Creative Bloq Staff
published

Featuring badass robots, a world-class soccer player and Zachary Quinto's Spock, Microsoft sells straight-up game immersion in this new ad promoting its upcoming Xbox One console.

As we edge closer to the launch of Sony's and Microsoft's new gaming consoles, the battle for 'most viewed ad' is on. Last week, Sony exploited the nostalgia of the PlayStation and, now, Microsoft has released this action-packed spot, simply titled Invitation.

A seamless blend of live-action and VFX, the ad merges the real and Xbox One worlds together with a McLaren P1 skidding to a stop infront of a surprised VW driver, a Titan gatecrashing a boardroom presentation and Zachary Quinto's Spock making an appearance.

"Invitation to a new generation," the voiceover states, "where your games and entertainment are no longer separated". Want to find out more about how the spot was made? Check out this cool behind-the-scenes video:

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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