Epic XBox One ad invites you to a new generation of gaming

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Featuring badass robots, a world-class soccer player and Zachary Quinto's Spock, Microsoft sells straight-up game immersion in this new ad promoting its upcoming Xbox One console.

As we edge closer to the launch of Sony's and Microsoft's new gaming consoles, the battle for 'most viewed ad' is on. Last week, Sony exploited the nostalgia of the PlayStation and, now, Microsoft has released this action-packed spot, simply titled Invitation.

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