Nike's new Flyknit technology is showcased with mindblowing VFX in this new spot, created by LA-based design agency Royale. Inspired by feedback from runners, the Nike Free Hyperfeel Running Shoe is the result of countless athletes craving a trainer with the snug fit of a sock.
Cinema 4D played a significant role in design
"The lighting and effects for the spot were done in Softimage and Arnold. The original design for the tread effect was Cinema 4D then Maya, Stroika and Softimage ICE...just the way it evolved."
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