Amazing VFX showcases new Nike technology

Nike's new Flyknit technology is showcased with mindblowing VFX in this new spot, created by LA-based design agency Royale. Inspired by feedback from runners, the Nike Free Hyperfeel Running Shoe is the result of countless athletes craving a trainer with the snug fit of a sock.

Using a combination of software, the team simulated fabric growing from the sole, binding together to form the entire shoe. 3D artist Andy Moorer comments on Vimeo: "Cinema 4D played a significant role in design.

Cinema 4D played a significant role in design

"The lighting and effects for the spot were done in Softimage and Arnold. The original design for the tread effect was Cinema 4D then Maya, Stroika and Softimage ICE...just the way it evolved."

Nike Free Hyperfeel Running shoe

Nike Free Hyperfeel Running shoe

Nike Free Hyperfeel Running shoe

Liked this? Read these!

Have you seen any inspirational 3D projects recently? Let us know in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.