6 ways to turn a brand into a household name

DesignStudio is the name behind some of the biggest branding stories of recent years, and is fast developing a reputation for turning startups into household names. Its work for Airbnb helped propel the company to dizzying heights. A similar case with Deliveroo. Speaking at Design Manchester's D(isrupt)M conference, studio co-founder Ben Wright shares some of the processes behind DesignStudio's success stories.

01. Don't over-strategise

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.