An animation technique that will have you in a spin

By Creative Bloq Staff
( 3D World, Computer Arts )
published

This music video for Japanese band SOUR was animated using spinning CDs - it's mesmerizing!

Music videos seem to be getting more creative as the years go by - with some of the best music videos using a wide range of animation techniques. This music video however, uses a clever little technique that's absolutely mesmirizing.

SOUR's new song 'Life is Music' sings about the circle of life, and how music is its rhythm maker. Designers Masashi Kawamura and Kota Iguchi explain, "We took this concept, and came up with an idea to use the spinning CD disc as a Phenakistoscope. We created the entire animated music video using 189 spinning CDs.

The CDs used in the video are sold on lifeismusic.jp as numbered limited edition art discs, so fans of the band can also own a piece of the music video.

[via Dezeen]

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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