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Cross-platform character design

Creative, striking ad campaigns are what sell brands and stick in minds and success in producing such output is worth its weight in gold.

A campaign for a product can be diverse in its range of applications; a client wanting to use the core elements you've created in several different formats, from various print dimensions to web, is nothing out of the ordinary.

In this tutorial I'll be taking you through steps to create a versatile design in Illustrator, taking your core design elements from a magazine-style layout to a web banner. Illustrator is the perfect tool for this, as with its multiple artboards it enables us to work with our design across several formats.

Click here to download the support files (28.6MB)

Click here to download the tutorial for free

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.