We love a good animated music video (opens in new tab) at Creative Bloq. And this little beauty, released today to accompany Japanese singer-songwriter Shugo Tokumaruwork's latest song Katachi, is already right up there with our favourites.
Created by Polish music video maestros Katarzyna Kijek and Przemysław Adamski (opens in new tab), aka Kijek/Adamski, it brings paper art (opens in new tab) to vibrant, energetic life.
The action centres around a constant succession of dancing cutouts, transforming and evolving into new and imaginative kaleidoscopic shapes on every beat of the song.
Keeping it fresh
Stop-motion is an often-overused technique in the field of music videos, but Kijek/Adamski have kept things fresh here by their inventive approach, strong use of colour and breakneck pace, which means the visuals never get boring.
We can't wait to see what they come up with next!