NET-A-PORTER’s app navigation secrets

There's more to navigation than just hitting a menu button. Great apps are built on systems that help users discover new things and find what they want. If the navigation isn't right, customers are unlikely to return. Even if it's simple in both function and form, what matters is the overall user experience.

At NET-A-PORTER, we've custom-built apps in-house for a variety of purposes and have experimented with a range of navigation options. Experience has taught us that every app is different, so we've outlined several ways - proven and experimental - of improving app navigation to ensure your app is a success.

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