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New app unlocks London's hidden indie gems

Trovi London

Trovi London allows users to find the hidden gems in the city

Creative design agency Fiasco Design (opens in new tab) create striking websites, stellar illustration and more, which makes them one of the most exciting design companies around today. So, we were really excited when we learned of their latest project Trovi London (opens in new tab)- an app which focuses on the capital's coolest indie businesses and quirkiest events and places.

The perfect accompaniment to our Designer's Guide to London (opens in new tab), Trovi London harnesses the power of geolocation to offer users exclusive deals, events and promotions based on their current location.

Bringing the concept to life

Fiasco worked with Bristol-based software development agency Content Hub (opens in new tab) to bring to life the concept of the app on quirky and deliver the identity, icon design and user interface design.

Fiasco co-founder and creative director Ben Steers (opens in new tab) says: "We developed a master brand and icon based around the idea of a squirrel and an acorn. We worked up a narrative where the red squirrel would find hidden acorns around the city, meant to represent the hidden gems that could be found through using the main functionality of the Trovi app."

Hidden gems

By using the in-built Google map, the user is able to navigate around the city finding hidden gems and previously undiscovered places of interest, thus changing the way they interact with the city.

For the user-interface design Fiasco and Content Hub had just two weeks to conceptualize and complete the look and feel of the entire app interface. The result was a set of visually rich designs - typical of Fiasco and Content Hub's impeccable reputations.

trovi app

trovi app

trovi app

trovi app

trovi app

Visit Fiasco Design (opens in new tab) and Content Hub (opens in new tab) for more examples of their work.

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Which hidden gems do you think feature on Trovi? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.