Ben is a brand strategist with 20 years' experience at Saffron Brand Consultants, where he's helped scale the business from 30 to 100 people and contributed to consistent double-digit annual growth.
He's led projects including Facebook's rebranding to Meta, A1 Telekom Austria's brand transformation across Central Europe, and city branding for Vienna and London.
Ben is currently focused on brand experiences that demonstrate a brand delivers what it promises; experiences measured, tested, and continuously improved. Using data, research and AI to learn what actually works, then feed back to inspire creative. The goal: brands that deliver and can prove it.
He is also the author of a book on disruptive branding and has an MA in Strategic Branding from Brunel University.
