Growing up, Karsten was always surrounded by music. His father was a professional jazz drummer, and the family house in Copenhagen was locally known as the 'house of music' with musicians and instruments floating around the living areas. At the age at 23 Karsten stepped into his father's footsteps and became a professional Jazz-drummer.
Later while working at a strategic branding agency, Karsten recognised that big brands were struggling to express themselves in sound. This could lead to a misunderstood message, and in some cases, it could even damage the brand. So, in 2004, he founded Sonic Minds, one of the first agencies specialised only in audio branding and strategic use of sound and music to create more engaging brands and customer experiences.
Today Karsten has been working with Audio Branding for more than 15+ years, has advised clients on all continents, contributed to books and held keynote speaks on the subject and is a highly recognised audio branding expert.
