13 secrets for creating game-changing branding

When Jason Gregory, Mark Bonner and Peter Hale met at the Royal College of Art, they found an invigorating, cross-disciplinary "Bauhaus atmosphere" that sowed the early seed for the eponymous London agency they would later co-found: Gregory Bonner Hale, better known simply as GBH.

"The hub was the art bar. You'd be talking to people that made furniture and were designing cars and making films," recalls creative director Bonner, who also took up the role of D&AD president in September 2014.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.