4 ways to make your brand the very best

With the proliferation of media platforms to consider, the branding process is getting harder and ever more complex. We caught up with Dilys Maltby – co-founder of Circus – and explored how her firm works in the field of brand definition.

Before setting up Circus 15 years ago, Maltby was worldwide marketing director at the Body Shop – and has also had stints at Habitat, Terence Conran and Fitch.

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