Coming up with the redesign or branding of a company is a feat in itself. You need to incorporate the company's ethos and attitudes, whilst also catching the eye of potential new customers. This branding for clothing company Deerz ticks all the boxes.
Designed by Russian design agency Eskimo, the team used the Scandinavian roots of the brand for inspiration. "Our task was to create a monochrome logotype with unique lettering, that could have the adaptability for wide variety of goods. Creation of the cloth tags, buttons etc. was also included in the project," they explain.
"Work began with the logo graphic style search. Detailed versions not initially meet the task at hand, so we concentrated on more simple and significant forms." As they have proven, the simple approach is often the best way for branding.
See more inspiring work on the Eskimo website.
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