Smokin' new branding for BBQ restaurant

Epic Smokehouse, situated in Arlington, Virginia in the US, is a new "upscale barbecue" restaurant, serving "quality smoked meats and seafood paired with innovative cocktails and high-calibre wine at affordable prices," according to its blurb.

To convey this idea of homeliness meeting high-class cuisine, the owners commissioned New York-based Rock3rs - a small and relatively new studio - to create the branding, signage, menus, the website and other collateral.

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