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Beer bottles and pastel patterns for new TV channel branding

studio branding

We've fallen in love with the pastel patterns of this branding project

This branding for new TV channel The Studio - a channel based on Contemporary Art and Design - is about as beautiful as branding gets.

Designed and created by Spanish graphic designer Josep Puy (opens in new tab), the branding boasts packaging design (opens in new tab) as well as poster designs (opens in new tab), leaflets and craft beer labels (opens in new tab). Using the overall theme and adhering it to almost any product is what makes this branding special.

We love the pastel colour palette and the extra special packaging around the beer bottles. The goodie bag is also a lovely touch and something we wouldn't mind getting our hands on! Take a look at the special project below.

studio branding

studio branding

studio branding

studio branding

studio branding

studio branding

studio branding

studio branding

studio branding

Head to the Josep Puy (opens in new tab) website to see more inspiring branding.

Have you seen any inspiring branding? Let us know in the comments box below!

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Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.