Bold identity work takes a line art approach

"Guya Hansen, a copywriter, approached us because she wanted an all-new corporate identity – something brave and bold, which would suck her future clients in," recalls Christian Frech of Woodlake Design Studio. "She also wanted it to feature the 'H' initial of her surname."

The Frankfurt-based consultancy crafted a minimalist design for the new branding, referencing line art in the concept and applying it across everything from business cards to letterheads. "We thought of the 'H' not as a letter, but as related to writing and thinking, which is why the final design completes the 'H' as a zigzag," he says.

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