Branding in action: six rules to remember for corporate design

Award-winning branding studio SomeOne recently designed a striking adaptive identity for London-based start-up advertising agency, BigEyes. The visuals feature a series of data-powered generative irises that change depending on their application and were designed in collaboration with digital artists Field.

We followed SomeOne as it created the whole gamut of branding for BigEyes in Computer Arts Collection Volume 2 Part 4: Branding – which is on sale now.

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