Branding the drink of the gods

Last summer, Thor Drinks contacted London-based art director, illustrator and graphic designer Radim Malinic wating him to design the identity, packaging design and website for the company’s new range of 'soft drinks with edge'. "The brief was wide open," recalls Malinic, who works under the moniker Brand Nu. "I had to brand the main operation as well as the bottle packaging for each flavour."

The bold results give a nod to the mythological Norse god of thunder that the brand takes its name from, featuring a hammer - his weapon of choice - and clouds, representing his control over the weather. The drinks are aimed at older consumers, with each flavour (Original Apple, Fire Ginger, Ice Mint and Thunder Apple) represented by its own corresponding colour palette.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.