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Children's hospital identity gets a feel-good makeover

TADO children's hospital charity

TADO created the all-new mascot for The Children's Hospital Charity in Sheffield

Three agencies – Peter and Paul (opens in new tab), TADO (opens in new tab) and Rocket (opens in new tab) have come together to create a new identity for The Children's Hospital in Sheffield. The rebrand is part of the 'Make it Better' appeal, which needs to raise £10m by spring 2016 to create a brand new wing and world-class facilities to match the hospital's world-class care.

Taking TADO over a year including research, the Theo mascot had to have an instantly recognisable silhouette, as well as being totally unique. "Ever since we started working with The Childrens Hospital Charity (opens in new tab), re-designing Theo was always an ambition of ours so we were very excited when we were given the chance to get involved.

"We were very much up for the challenge of creating a warm, friendly, fun, modern new Theo who would be able to become the new face of everything the charity does and work alongside the fantastic new charity brand created by Peter and Paul," Katie Tang of TADO explains. Learn more about Theo and see further images of the branding below.

TADO children's hospital charity

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TADO children's hospital charity

TADO children's hospital charity

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TADO children's hospital charity

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TADO children's hospital charity

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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.