Children's hospital identity gets a feel-good makeover

TADO children's hospital charity

TADO created the all-new mascot for The Children's Hospital Charity in Sheffield

Three agencies – Peter and Paul, TADO and Rocket have come together to create a new identity for The Children's Hospital in Sheffield. The rebrand is part of the 'Make it Better' appeal, which needs to raise £10m by spring 2016 to create a brand new wing and world-class facilities to match the hospital's world-class care.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.