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Classical music branding finds harmony between traditional and modern

Grup Camera branding

Design agency Mucho give classical music a new lease of modern life

Creating a new brand for a company that has been around for over 30 years is a difficult task. Having to keep the company's traditional values in tact, approaching a fresh look can go one of two ways. Thankfully, this project from Barcelona based design agency Mucho (opens in new tab) for Grup Camera (opens in new tab) has given the company a new lease of life.

"Having used the same identity for almost 30 years, Grup Camera asked us to create a new look that would reflect the traditions of classical music, express its Barcelonan heritage, and celebrate the art of music," they explain. "We created a custom-designed typeface, Fálado, inspired by Barcelona Modernism and classical music instruments.

"Illustrator Berto Martinez created the portraits using the classic technique of watercolours but in a modern way. The new visual language was supported by a tagline - Live the Classic - which brought a personal, emotive tone to communications."

Grup Camera branding

Grup Camera branding

Grup Camera branding

Grup Camera branding

Grup Camera branding

Grup Camera branding

See more images of the branding on the Mucho Behance page (opens in new tab).

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