Drafting-inspired brand identity is a polished affair

By Creative Bloq Staff
( Computer Arts )
published

The rebrand of Homepolish takes inspiration from the company's floorplans for a simple and sleek finish.

homepolish identity

A simple and sleek execution for this brand identity.

Leo Porto is a 20-year-old graphic design and advertising student from Brazil, currently studying at the School of Visual Arts in New York. Homepolish is an interior design company based in the city and founded as an alternative to overpriced, commission-based interior design.

When Porto was asked to help rebrand Homepolish, he took inspiration from floorplans and set about creating a visual language that reflects the company’s overriding ethos. For the logo, he used the 'H' and 'P' in Homepolish to create an understated, abstract mark.

"My work tends to be minimalist and geometric," he explains. "I’m very much influenced by Swiss design and the modernist movement."

homepolish identity

homepolish identity

homepolish identity

homepolish identity

See more inspiring work over on the Leo Porto website.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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