Skip to main content

Drafting-inspired brand identity is a polished affair

homepolish identity

A simple and sleek execution for this brand identity.

Leo Porto is a 20-year-old graphic design and advertising student from Brazil, currently studying at the School of Visual Arts in New York. Homepolish is an interior design company based in the city and founded as an alternative to overpriced, commission-based interior design.

When Porto was asked to help rebrand Homepolish, he took inspiration from floorplans and set about creating a visual language that reflects the company’s overriding ethos. For the logo, he used the 'H' and 'P' in Homepolish to create an understated, abstract mark.

"My work tends to be minimalist and geometric," he explains. "I’m very much influenced by Swiss design and the modernist movement."

homepolish identity

homepolish identity

homepolish identity

homepolish identity

See more inspiring work over on the Leo Porto website.

Liked this? Read these!

What do you make of this brand identity? Let us know in the comments box below!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.