Starting up a new business or product can be tricky - especially when it comes to getting the branding just right. So London based agency Bunch (opens in new tab) had their work cut out when they were asked to create an identity for Fogg (opens in new tab) - a SIM card that allows you to stay online when travelling for a fixed cost.
Bunch developed the identity based on directions suggested by brand agency Kurppa Hosk (opens in new tab). A stark and somewhat technical visual foundation is complemented and led by an inspiring blob – while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence.
Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the borderless theme is explored not only through typography and visuals but also materials, print processes and finishes.
See more of Bunch's work over on their website (opens in new tab).
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