Asian-style branding for European accessories company

"The design is inspired by the collision of two universes," says Pedro Serrão: the "simple, smooth, almost minimal forms" of the Far East, and the "wisdom and know-how" of experienced handcraft practitioners. Serrão is co-founder of Portuguese multidisciplinary design studio This is Pacifica (opens in new tab), the team behind recent branding work and logo design for accessories company Qu'on.

The project takes in everything from stationery and creative business cards to leather book and key covers, all using typography created especially for Qu'on. "Our approach," says Serrão, "is mostly creative. We don’t focus on a specific formula; we’re inspired by the essence of things. The problem is part of the solution: if we deny it, we miss the essential question.

Raw material

"The briefing was based on several assumptions that we consider essences in defining a creative approach," Serrão continues. "The enhancement of the raw material of the brand, the leather, and the definition of a visual grammar."

The typeface designed especially for the project has Japanese influences, and represents Qu'on as a 'non-verbal brand'. "The realisation," Serrão says, "consists in the purification of graphical elements - visual simplification based on leather as a texture, material and experience of life."

This article was originally published in Computer Arts (opens in new tab) issue 217.

Liked this? Read these!

Have you seen any inspirational branding recently? Tell us in our comments box below...

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.